TURN BRANDING ON ITS HEAD : A CHEESEBURGER'S TALE

Ever wondered what it would require to revamp a humble cheeseburger into a advertising sensation? Well, our buddy Carl the Cheeseburger is about to demonstrate just that. Carl's been feeling a little stale. He knows his tried-and-true recipe is mouthwatering, but he's yearning something more. He wants to make a statement in a world of sandwiches. T